Falk HirdesChange · Strategy · Culture
Navigating Individual
and Organizational Change
Helping leaders and organizations find their way through complexity — across cultures, technologies, and the human dynamics that connect them. Based in Beijing. Working globally.
25 years of navigating change — from Shoreditch to Beijing
I started as a photographer in 1990s London, became a creative director, then found my way into management consulting. That unusual path turned out to be the point: change doesn't follow a straight line, and neither do the people who are good at navigating it.
Today I work with leadership teams at Mercedes-Benz, Volkswagen, Audi, and Nissan — helping them manage transformation, build cross-cultural capability, and make sense of the AI transition. I've lived in Beijing for nearly ten years. I wrote a framework for all of this. It starts with curiosity.
More about me →What I think about
Navigating Change
A 3D framework for finding your arena and choosing the right tools — not another methodology, but a navigation system.
Read more →Application-Free Future
Why the biggest risk in enterprise AI isn't the technology — it's context lock-in and the human decisions around it.
Read more →Corporate Culture
Culture as a strategic asset, not a poster on the wall. Diagnosing and reshaping what actually drives behavior.
Read more →Business in China
What it actually takes to operate effectively here — beyond surface-level cultural tips.
Read more →Life in China
Beijing through the eyes of someone who stayed. Food, cycling, art, seasons, and the long view.
Read more →What I Offer
Consulting, coaching, keynotes, and cross-cultural advisory. Change management with range.
Read more →